Factors affecting fan's attendance in a Chinese premier league club match I am Neko, a student from Northumbria University. At present, I am conducting a study relating to evaluation factors affecting fan’s attendance in a Chinese premier league club match. Through this questionnaire, it can help to enhance the marketing effectiveness of the Chinese premier league clue. All the information obtained will be stored safely and only utilized in academic research. 我是来自诺森比亚大学的学生Neko。 目前,我正在进行一项关于影响球迷参加中国超级联赛俱乐部比赛的评估因素的研究。 通过这份调查问卷,它可以帮助提高中国联赛的线索营销效果。 获得的所有信息将安全存储,仅用于学术研究 1. What is your Gender? 您的性别MaleFemale2. How old are you? 您的年龄Under 20(低于20岁)21-3031-4041-5051-60Above 60(60岁以上)3. What is your occupation? 您的职业Unemployed(无业)Student(学生)Occupied(在职人员)Retired(退休)4. Do you like watching football match or not (1: Absolutely don't like 5:Favorite)您喜欢看足球比赛么? (1:不喜欢 5:很喜欢)123455. How do you like to watch football match(您喜欢通过哪种方式看足球比赛)On the spot(现场)TV live(电视直播)News(新闻)Others(其他)6. I am inclined to be the audience of foreign football rather than Chinese football (1:Strongly disagree 5:Strongly agree)相比于中国足球,更倾向于成为外国足球的观众 (1:非常不同意 5非常同意)123457. (If you like to watch Chinese football Match) I am inclined to watch Chinese football team (1:Strongly disagree 5:Strongly agree)(如果您只喜欢看外国球队比赛 则略过此题) 更倾向于喜欢中国球队 (1:非常不同意 5:非常同意)123458. How many football games do you watch every season?您一个赛季看几次比赛0-23-56-1011-20More than 20 (大于20)9. Football player's individual skills is important factor that attract me to go to football premier clubs. (1:Strongly disagree 5:Strongly agree)足球运动员的个人技能是您喜欢一个球队的重要因素 (1:非常不同意 5:非常同意)1234510. I prefer to watch a high team league standing (1:Strongly disagree 5:Strongly agree)您更喜欢高水平联赛 (1:非常不同意 5:非常同意)1234511. Closeness of competition is the key factor to attract me to watch football (1:Strongly disagree 5:Strongly agree)球队间紧密的竞争关系是吸引您观看足球的关键因素 (1:非常不同意 5:非常同意)1234512. Based on the event, I prefer to go the football premier club (1:Strongly disagree 5:Strongly agree)您更喜欢去现场看足球超级俱乐部联赛(包括球员见面会等场合)1234513. I prefer to do the entertainment activity when I go football premier club (1:Strongly disagree 5:Strongly agree)当您去足球超级俱乐部时,您更喜欢做娱乐活动(例如与球员互动)1234514. I am the fan of some football player (1:Strongly disagree 5:Strongly agree)您是一些足球运动员的粉丝(1:非常不同意 5:非常同意)1234515. How is the importance of the factors below in the decision of taking part in a football match on the spot?(1:Not important 5:Very important)在决定去现场观看足球比赛时 您觉得什么因素更重要Ticket price(票价)Competition of football match(球赛激烈程度)Quality of stadium and facilities(球场与设施质量)Location of stadium(球场地理位置)Advertisement of football match(球赛宣传)Favorite star(喜爱的球星)Family attendance(家庭参与度)Friends’ attendance(朋友参与度)Public reputation(球队口碑)Popularity of competition(竞争话题热度)Game timing(比赛时间)Cheer leaders(啦啦队或足球宝贝)16. How do you know the football premier club information?您通过哪种渠道了解足球超级俱乐部的信息?Advertising from online(网络广告)Advertising from TV (电视广告)Advertising from outside billboard (户外宣传板)From friends(从朋友那里得知)Other channel (其他渠道)17. How is the importance of the discount in the decision of whether to watch a football premier match on the spot?您认为折扣(例如票价折扣)对您决定现场观看足球超级俱乐部的影响是否很大It does not matter(这无所谓)Yes, I think it is important(是的,我认为这很重要)Yes, but a little bit(是的,但是有一点)18. Have you get gift from a football premier club?你有没有收到足球超级俱乐部的礼物?Yes, a lot of time(是的,经常)Yes, sometime(是的,有时候)Yes, few time(是的,很少次)Never(从来没有)19. What's the motivation for you to back up your favorite team?你支持你最喜欢的球队的动机是什么?They are successful(他们很成功)A certain player(为了某个球员)My friend supports them(我的朋友支持他们)My family member support them(我的家人支持他们)Team history(球队历史)How important for the following factors in your decision to watch a football premier club on the spot? (1:Not important 5:Very important)在您决定当场观看足球俱乐部时,以下因素有多重要?(1:非常不重要 5:非常重要)20. Ticket price (1:Not important 5:Very important)票价 (1:非常不重要 5:非常重要)1234521. Competition of football match (1:Not important 5:Very important)球赛激烈程度 (1:非常不重要 5:非常重要)1234522. Quality of stadium and facilities (1:Not important 5:Very important)球场与设施质量 (1:非常不重要 5:非常重要)1234523. Location of stadium (1:Not important 5:Very important)球场地理位置 (1:非常不重要 5:非常重要)1234524. Convenience (1:Not important 5:Very important)便利程度(1:非常不重要 5:非常重要)1234525. Advertisement of football match (1:Not important 5:Very important)球赛宣传 (1:非常不重要 5:非常重要)1234526. Favorite star (1:Not important 5:Very important)喜爱的球星 (1:非常不重要 5:非常重要)1234527. Family attendance (1:Not important 5:Very important)家庭参与度(1:非常不重要 5:非常重要)1234528. Friends’ attendance (1:Not important 5:Very important)朋友参与度(1:非常不重要 5:非常重要)1234529. Public reputation (1:Not important 5:Very important)球队口碑 (1:非常不重要 5:非常重要)1234530. Popularity of competition (1:Not important 5:Very important)竞争话题热度 (1:非常不重要 5:非常重要)1234531. Game timing (1:Not important 5:Very important)比赛时间(1:非常不重要 5:非常重要)1234532. Cheer leaders (1:Not important 5:Very important)啦啦队或者足球宝贝(1:非常不重要 5:非常重要)1234533. While thinking about the team supported by you, which factor do you think is the most important in first insights?在考虑你支持的球队时,你认为第一印象中最重要的因素是什么?Successful history(球队成功的历史)International(国际性的)Play style(踢球风格)Entertaining matches(比赛的趣味性)Nothing(不关紧要)34. Which condition will make you watch more football match?哪个条件会让你看更多的足球赛?The price of tickets is lower(门票价格更低)The transport cost is lower when I want to watch away matches(当我想看客场比赛时,交通成本更低)There are varied kick-off times(有不同的开球时间)It is friendlier to women(对女性来说更友好)It is friendlier to family(对家庭来说更友好)The quality is better(比赛质量比较好)There is more entertainment(有更多的娱乐性)Live show(现场活动) 提交成功!非常感谢您的帮助喵 (=゚ω゚)ノ
Factors affecting fan's attendance in a Chinese premier league club match I am Neko, a student from Northumbria University. At present, I am conducting a study relating to evaluation factors affecting fan’s attendance in a Chinese premier league club match. Through this questionnaire, it can help to enhance the marketing effectiveness of the Chinese premier league clue. All the information obtained will be stored safely and only utilized in academic research. 我是来自诺森比亚大学的学生Neko。 目前,我正在进行一项关于影响球迷参加中国超级联赛俱乐部比赛的评估因素的研究。 通过这份调查问卷,它可以帮助提高中国联赛的线索营销效果。 获得的所有信息将安全存储,仅用于学术研究 1. What is your Gender? 您的性别MaleFemale2. How old are you? 您的年龄Under 20(低于20岁)21-3031-4041-5051-60Above 60(60岁以上)3. What is your occupation? 您的职业Unemployed(无业)Student(学生)Occupied(在职人员)Retired(退休)4. Do you like watching football match or not (1: Absolutely don't like 5:Favorite)您喜欢看足球比赛么? (1:不喜欢 5:很喜欢)123455. How do you like to watch football match(您喜欢通过哪种方式看足球比赛)On the spot(现场)TV live(电视直播)News(新闻)Others(其他)6. I am inclined to be the audience of foreign football rather than Chinese football (1:Strongly disagree 5:Strongly agree)相比于中国足球,更倾向于成为外国足球的观众 (1:非常不同意 5非常同意)123457. (If you like to watch Chinese football Match) I am inclined to watch Chinese football team (1:Strongly disagree 5:Strongly agree)(如果您只喜欢看外国球队比赛 则略过此题) 更倾向于喜欢中国球队 (1:非常不同意 5:非常同意)123458. How many football games do you watch every season?您一个赛季看几次比赛0-23-56-1011-20More than 20 (大于20)9. Football player's individual skills is important factor that attract me to go to football premier clubs. (1:Strongly disagree 5:Strongly agree)足球运动员的个人技能是您喜欢一个球队的重要因素 (1:非常不同意 5:非常同意)1234510. I prefer to watch a high team league standing (1:Strongly disagree 5:Strongly agree)您更喜欢高水平联赛 (1:非常不同意 5:非常同意)1234511. Closeness of competition is the key factor to attract me to watch football (1:Strongly disagree 5:Strongly agree)球队间紧密的竞争关系是吸引您观看足球的关键因素 (1:非常不同意 5:非常同意)1234512. Based on the event, I prefer to go the football premier club (1:Strongly disagree 5:Strongly agree)您更喜欢去现场看足球超级俱乐部联赛(包括球员见面会等场合)1234513. I prefer to do the entertainment activity when I go football premier club (1:Strongly disagree 5:Strongly agree)当您去足球超级俱乐部时,您更喜欢做娱乐活动(例如与球员互动)1234514. I am the fan of some football player (1:Strongly disagree 5:Strongly agree)您是一些足球运动员的粉丝(1:非常不同意 5:非常同意)1234515. How is the importance of the factors below in the decision of taking part in a football match on the spot?(1:Not important 5:Very important)在决定去现场观看足球比赛时 您觉得什么因素更重要Ticket price(票价)Competition of football match(球赛激烈程度)Quality of stadium and facilities(球场与设施质量)Location of stadium(球场地理位置)Advertisement of football match(球赛宣传)Favorite star(喜爱的球星)Family attendance(家庭参与度)Friends’ attendance(朋友参与度)Public reputation(球队口碑)Popularity of competition(竞争话题热度)Game timing(比赛时间)Cheer leaders(啦啦队或足球宝贝)16. How do you know the football premier club information?您通过哪种渠道了解足球超级俱乐部的信息?Advertising from online(网络广告)Advertising from TV (电视广告)Advertising from outside billboard (户外宣传板)From friends(从朋友那里得知)Other channel (其他渠道)17. How is the importance of the discount in the decision of whether to watch a football premier match on the spot?您认为折扣(例如票价折扣)对您决定现场观看足球超级俱乐部的影响是否很大It does not matter(这无所谓)Yes, I think it is important(是的,我认为这很重要)Yes, but a little bit(是的,但是有一点)18. Have you get gift from a football premier club?你有没有收到足球超级俱乐部的礼物?Yes, a lot of time(是的,经常)Yes, sometime(是的,有时候)Yes, few time(是的,很少次)Never(从来没有)19. What's the motivation for you to back up your favorite team?你支持你最喜欢的球队的动机是什么?They are successful(他们很成功)A certain player(为了某个球员)My friend supports them(我的朋友支持他们)My family member support them(我的家人支持他们)Team history(球队历史)How important for the following factors in your decision to watch a football premier club on the spot? (1:Not important 5:Very important)在您决定当场观看足球俱乐部时,以下因素有多重要?(1:非常不重要 5:非常重要)20. Ticket price (1:Not important 5:Very important)票价 (1:非常不重要 5:非常重要)1234521. Competition of football match (1:Not important 5:Very important)球赛激烈程度 (1:非常不重要 5:非常重要)1234522. Quality of stadium and facilities (1:Not important 5:Very important)球场与设施质量 (1:非常不重要 5:非常重要)1234523. Location of stadium (1:Not important 5:Very important)球场地理位置 (1:非常不重要 5:非常重要)1234524. Convenience (1:Not important 5:Very important)便利程度(1:非常不重要 5:非常重要)1234525. Advertisement of football match (1:Not important 5:Very important)球赛宣传 (1:非常不重要 5:非常重要)1234526. Favorite star (1:Not important 5:Very important)喜爱的球星 (1:非常不重要 5:非常重要)1234527. Family attendance (1:Not important 5:Very important)家庭参与度(1:非常不重要 5:非常重要)1234528. Friends’ attendance (1:Not important 5:Very important)朋友参与度(1:非常不重要 5:非常重要)1234529. Public reputation (1:Not important 5:Very important)球队口碑 (1:非常不重要 5:非常重要)1234530. Popularity of competition (1:Not important 5:Very important)竞争话题热度 (1:非常不重要 5:非常重要)1234531. Game timing (1:Not important 5:Very important)比赛时间(1:非常不重要 5:非常重要)1234532. Cheer leaders (1:Not important 5:Very important)啦啦队或者足球宝贝(1:非常不重要 5:非常重要)1234533. While thinking about the team supported by you, which factor do you think is the most important in first insights?在考虑你支持的球队时,你认为第一印象中最重要的因素是什么?Successful history(球队成功的历史)International(国际性的)Play style(踢球风格)Entertaining matches(比赛的趣味性)Nothing(不关紧要)34. Which condition will make you watch more football match?哪个条件会让你看更多的足球赛?The price of tickets is lower(门票价格更低)The transport cost is lower when I want to watch away matches(当我想看客场比赛时,交通成本更低)There are varied kick-off times(有不同的开球时间)It is friendlier to women(对女性来说更友好)It is friendlier to family(对家庭来说更友好)The quality is better(比赛质量比较好)There is more entertainment(有更多的娱乐性)Live show(现场活动) 提交成功!非常感谢您的帮助喵 (=゚ω゚)ノ
4. Do you like watching football match or not (1: Absolutely don't like 5:Favorite)您喜欢看足球比赛么? (1:不喜欢 5:很喜欢)12345
5. How do you like to watch football match(您喜欢通过哪种方式看足球比赛)On the spot(现场)TV live(电视直播)News(新闻)Others(其他)
6. I am inclined to be the audience of foreign football rather than Chinese football (1:Strongly disagree 5:Strongly agree)相比于中国足球,更倾向于成为外国足球的观众 (1:非常不同意 5非常同意)12345
7. (If you like to watch Chinese football Match) I am inclined to watch Chinese football team (1:Strongly disagree 5:Strongly agree)(如果您只喜欢看外国球队比赛 则略过此题) 更倾向于喜欢中国球队 (1:非常不同意 5:非常同意)12345
9. Football player's individual skills is important factor that attract me to go to football premier clubs. (1:Strongly disagree 5:Strongly agree)足球运动员的个人技能是您喜欢一个球队的重要因素 (1:非常不同意 5:非常同意)12345
10. I prefer to watch a high team league standing (1:Strongly disagree 5:Strongly agree)您更喜欢高水平联赛 (1:非常不同意 5:非常同意)12345
11. Closeness of competition is the key factor to attract me to watch football (1:Strongly disagree 5:Strongly agree)球队间紧密的竞争关系是吸引您观看足球的关键因素 (1:非常不同意 5:非常同意)12345
12. Based on the event, I prefer to go the football premier club (1:Strongly disagree 5:Strongly agree)您更喜欢去现场看足球超级俱乐部联赛(包括球员见面会等场合)12345
13. I prefer to do the entertainment activity when I go football premier club (1:Strongly disagree 5:Strongly agree)当您去足球超级俱乐部时,您更喜欢做娱乐活动(例如与球员互动)12345
14. I am the fan of some football player (1:Strongly disagree 5:Strongly agree)您是一些足球运动员的粉丝(1:非常不同意 5:非常同意)12345
15. How is the importance of the factors below in the decision of taking part in a football match on the spot?(1:Not important 5:Very important)在决定去现场观看足球比赛时 您觉得什么因素更重要Ticket price(票价)Competition of football match(球赛激烈程度)Quality of stadium and facilities(球场与设施质量)Location of stadium(球场地理位置)Advertisement of football match(球赛宣传)Favorite star(喜爱的球星)Family attendance(家庭参与度)Friends’ attendance(朋友参与度)Public reputation(球队口碑)Popularity of competition(竞争话题热度)Game timing(比赛时间)Cheer leaders(啦啦队或足球宝贝)
16. How do you know the football premier club information?您通过哪种渠道了解足球超级俱乐部的信息?Advertising from online(网络广告)Advertising from TV (电视广告)Advertising from outside billboard (户外宣传板)From friends(从朋友那里得知)Other channel (其他渠道)
17. How is the importance of the discount in the decision of whether to watch a football premier match on the spot?您认为折扣(例如票价折扣)对您决定现场观看足球超级俱乐部的影响是否很大It does not matter(这无所谓)Yes, I think it is important(是的,我认为这很重要)Yes, but a little bit(是的,但是有一点)
18. Have you get gift from a football premier club?你有没有收到足球超级俱乐部的礼物?Yes, a lot of time(是的,经常)Yes, sometime(是的,有时候)Yes, few time(是的,很少次)Never(从来没有)
19. What's the motivation for you to back up your favorite team?你支持你最喜欢的球队的动机是什么?They are successful(他们很成功)A certain player(为了某个球员)My friend supports them(我的朋友支持他们)My family member support them(我的家人支持他们)Team history(球队历史)
How important for the following factors in your decision to watch a football premier club on the spot? (1:Not important 5:Very important)在您决定当场观看足球俱乐部时,以下因素有多重要?(1:非常不重要 5:非常重要)
22. Quality of stadium and facilities (1:Not important 5:Very important)球场与设施质量 (1:非常不重要 5:非常重要)12345
33. While thinking about the team supported by you, which factor do you think is the most important in first insights?在考虑你支持的球队时,你认为第一印象中最重要的因素是什么?Successful history(球队成功的历史)International(国际性的)Play style(踢球风格)Entertaining matches(比赛的趣味性)Nothing(不关紧要)
34. Which condition will make you watch more football match?哪个条件会让你看更多的足球赛?The price of tickets is lower(门票价格更低)The transport cost is lower when I want to watch away matches(当我想看客场比赛时,交通成本更低)There are varied kick-off times(有不同的开球时间)It is friendlier to women(对女性来说更友好)It is friendlier to family(对家庭来说更友好)The quality is better(比赛质量比较好)There is more entertainment(有更多的娱乐性)Live show(现场活动)