I am currently studying at Newcastle University MSc Marketing for the final year of undergraduate degree. I am now carrying out a primary research about the impact of social media marketing affecting Millennials purchase intention of Luxury brands, this questionnaire is therefore designed for data collection.
This survey is completely voluntary and anonymous. In addition, this survey would be abiding by the Market Research Society Code of Conduct 2014 and the Data Protection Act 1998, which means you are not required to provide any information related to your personal privacy, such as your name or ID, etc. Furthermore, all responses collected from you would be used in this research only and would be destroyed after the research. Hence, there is no risk for you to participate in this survey. Lastly, please aware that even though there is an option called Neutral in Likert Scale test and you are allowed to choose this option.
If you have any concerns or problems with this questionnaire/survey, please feel free to contact me at: firstname.lastname@example.org
Kindest regards and greatly appreciate,