Investing the impact of social media marketing affecting Millennials’ purchase intention of luxury b

Dear participants,

I am currently studying at Newcastle University MSc Marketing for the final year of undergraduate degree. I am now carrying out a primary research about the impact of social media marketing affecting Millennials purchase intention of Luxury brands, this questionnaire is therefore designed for data collection.

This survey is completely voluntary and anonymous. In addition, this survey would be abiding by the Market Research Society Code of Conduct 2014 and the Data Protection Act 1998, which means you are not required to provide any information related to your personal privacy, such as your name or ID, etc. Furthermore, all responses collected from you would be used in this research only and would be destroyed after the research. Hence, there is no risk for you to participate in this survey. Lastly, please aware that even though there is an option called Neutral in Likert Scale test and you are allowed to choose this option.

If you have any concerns or problems with this questionnaire/survey, please feel free to contact me at: z.niu3@newcastle.ac.uk

Kindest regards and greatly appreciate,
Zhen niu

Investing the impact of social media marketing affecting Millennials’ purchase intention of luxury b

1. Gender

2. Age

3. Do you purchase Gucci brand? (If no then please do not continue)

4. How often do you use Wechat?

5. Do you watch and notice Gucci’s social media promotion activities on Wechat?

6. Do you believe that social media promotion activities on Wechat is way to give information about Gucci ?

7. Watching and reading Gucci’s social media activities on wechat is fun

8. Using Gucci’s social media page on wechat is enjoyable.

9. Content of Gucci’s on wechat seems interesting.

10. Using Gucci brand’s social media is entertaining.

11. Gucci’s social media activities enable information sharing with others.

12. Conversation or opinion exchange with others is possible through wechat

13. It is easy to deliver my opinion through Gucci's social media page on wechat

14. I would like to pass information on brand, product, or services from Gucci's social media to my friends

15. I would like to upload content from Gucci social media page on my blog or micro blog.

16. Content of Gucci social media page on wechat is the newest information.

17. Using Gucci social media is very trendy among wechat users

18. Gucci social media offer a customized information search on wechat

19. Gucci social media provide customized service on wechat

20. I find Gucci social media advertising on wechat useful in my daily life

21. Using Gucci’s social media advertising increases my chances of achieving tasks that are important to me.

22. Using Gucci brand’s social media advertising on wechat helps me accomplish tasks more quickly.

23. Using Gucci social media advertising on wechat increases my productivity.

24. My interaction with Gucci social media activities on weChat would be clear and understandable.

25. It would be easy for me to become skillful at using Gucci’s Wechat campaign

26. Learning to operate Social media campaigns of Gucci is so easy

27. I would not need high efforts to see social media campaign of Gucci on we Chat

28. Gucci’s product advertised on Wechat form positive attitude about this brand

29. My circle on wechat discuss about Gucci brand on platform

30. I will buy Gucci which is advertised on social media as it is easy to use

31. I desire to buy Gucci brands that are promoted on advertisements on social media.

32. I am likely to buy Gucci products that are promoted on social media.

33. I plan to purchase Gucci products that are promoted on social media

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