Questionnaire

In recent years, with the rise of fashion brands, more and more young people like to buy fashion brands. Is this a fashion trend or a true love for them. The following are some questionnaires about fashion brands. The questionnaire involves personal privacy, so it is absolutely private and authentic, and will not be disclosed to third parties. Thank you.

 

1. Your gender

2. Your age

3. Employment situation

4. Your monthly salary (RMB) (1GBP=9RMB)

5. The brand name is an indicator of product quality and service quality.

6. The brand name can provide me with a symbolic meaning which assists in the recognition of the product.

7. The brand name can provide me with a symbolic meaning which assists in the decision-making process.

8. The packaging is the technology of protecting products for distribution, storage, sale, and use.

9. The packaging graphic design can encourage me to purchase the product.

10. The packaging physical design can encourage me to purchase the product.

11. My experience with this brand will determine my attitude to this brand.

12. My experience will this brand will influence my satisfaction.

13. My experience will this brand will make me loyalty to this brand.

14. I believe that brand name affects brand positioning.

15. I believe that packaging affects brand positioning.

16. I believe that Customer Experience affects brand positioning.

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